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Under Armour Recovery
Instructor:
Kevin Beard
Director of SG+W
Term:
Spring 2020
14 week project
Brief:
Visualizing the future of Under Armour Recovery product through a runner’s lense.
Mission:
Lifelong restorative & performance-driven wellness through active rest.
rest as action
to detach from performance,
& embrace sense of self.
video edit: Will Fritz
process
Class Diversity
Learning Environment
This transdisciplinary course provided me the opportunity to work within a group & learn how students from other disciplines solve problems.
Initial Research
Under Armour
I was able to utilize Under Armour in-house experts for advice + insight to help guide my design.
Run Clubs
Interviewed high-mileage marathoners to gain understanding of their habits + routines.
Primary Research
UCLA + Run With Us
Under Armour is the athletic sponsor for UCLA. ArtCenter was granted access to interview the coaches + athletes of track & field.
Under Armour, Team Recovery.
Working with Morgan, Yenny, & Fiona, was fulfilling as a student designer because of the synergy we shared to create a common goal for the project.
We were in constant, day to day communication as a team, making small improvements for each other’s work, which lead to a cohesive solution for Under Armour Recovery.
Morgan West
interaction
design
product
design
Chris De Guzman
environmental
design
Yenny Zhang
illustration
design
Fiona Chen
reflex
revive
reflect
revolve
footbeds + outsoles
recovery footwear
pop-up shop
leggings
As a team, we observed day to day activities of UCLA
track & field athlete, Jackie, to explore new opportunities of personalizing recovery.
Morgan then created austin a digital agent that leverages data collection for interactive, personalized advice.
Based off data collection, austin suggests whether Jackie should push performance or rest, recommending UA products accordingly.
Collaborating with Yenny, we created the reflect pop-up to help educate
pre-collegiate athletes interested in running.
This event is held within Under Armour's NEXT HOUSE training facility.
& with revive footwear, let's get to know the runners.
sergio,
the life-long runner
Sergio Medina
'Run with Us' Store Manager
Speaking with Sergio from a prior project, I was able to gain more of his running expertise & precision, but now from a recovery aspect.
jackie,
the athlete
Jackie Garner
UCLA Track + Field
Jackie provided information on rest day activities, problems she has as a runner, & her ideal circumstances which aided the groundwork for revive footwear.
austin,
the coach
Austin O’ Neil
UCLA Track + Field Assistant Head Coach
Austin was able to provide experiences as a previous UCLA athlete as well as observations as the current Track + Field Assistant coach
the problem
"it can feel like my foot is on fire."
"..going through long high-mileage training periods
without recovering right + just not getting the rest.”
the solution
reflexology
Loosen lactic acid buildup in the foot to promote flow within body through electric pulse stimulation.
inspiration
“I love running beach trails. I grew up around the beach so those are my favorite places to run.”
Jackie Garner
how?
reflexology footbed
Providing a massage arch will relieve tensions in the foot & relax muscle’s natural endorphins.
where?
abductor hallucis
large plantar muscle connecting the heel bone to the big toe.
hi-arch
tension relief
muscle
adapt massage
Jackie is able to scan her insoles + outsoles in order to understand high impact areas of her footstrike.
With the evolving signature austin understands specific muscle patterns for Jackie's pain relief.
high pressure pronation
mid pressure
heelstrike
mid-footstrike
forefoot support
heel
support
posture
landing on heel as well as forefoot simultaneously creates efficiency throughout the body when running.
carbon plate
this creates a support system to improve runner’s posture during rest days.
material + relief
soft volume foams
structured arch
personalized comfort
colors of revive
clean, restorative pastels + energizing brights
for the under armour recovery experience.
video edit: Will Fritz + David Macias
thanks for watching
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